Home Furnishing Collection
Trend and Consumer Research
WHO WAS I DESIGNING FOR?
The target market is a woman in her late 20's to early 30's. She works as an architect and lives in a big city. She loves to keep an apartment that is inviting and ready to entertain at any time. Her apartment is where she has the freedom to personalize and show her style, and she does so by collecting one-of-a kind pieces that stand out.
This home furnishing collection utilized a variety of surface design techniques, such as beading, laser cutting, laser etching, digitally printing, screen printing, etc.
This collection was a collaboration with a few of my peers. My team: Livia Prestifilippo, Bailie Johnson, Elizabeth Motter. I was the team leader of this collection.
The inspiration for this collection stemmed from geodes and their natural geometric lines.
The image on the left is where our color pallete was inspired from. We decided to use unique colors, often seen in high-end furnishing. The pallete, consisting of navy, burnt orange, deep yellow, and white was created using FashionSnoops.
Color is the most important aspect consumers look at when purchasing furniture. Choosing colors that work together is crucial.
A quick digital rendering to visualize collection.
Breaking Down the Process
We started with creating motifs that were used repeatedly in different color-ways and sizes throughout the collection. These were drawn using ink and then scanned into Photoshop.
Surface Design Techniques
Many different surface design techniques were used to create this collection.
This pillow was made of a painted backing and topped with a laser cut white cotton fabric. It was secured using embroidery with white thread. See laser cut file below.
This pillow was hand painted on a white sateen fabric. The lines are meant to mimic the geometric aspect of a geode.
This pillow was created with a yellow backing fabric, with a laser cut velvet on top. The velvet was dyed using immersion dyeing. Beading was added on top of the pillow to create visual interest.
This pillow was made with a sateen fabric that had been immersion dyed. It has the geode motif screen print on top.
These benches were re-upholstered with a dyed velvet fabric. The fabric has been laser etched with a larger-scaled geode.
These curtains were digitally printed, and then ruffled at the top. To create a place for the eyes to rest, we decided to only digitally print at the inside edges of the curtains.