MAGNOLIA GROVE

Digitally Printed Kaftan

Trend and Consumer Research

This dress was first designed on the computer and then digitally printed on 5 momme silk. The dress was then sewed together. This Kaftan showed in Donghua Fashion Week in Shanghai, China, as well as the MAGIC trade show in Las Vegas.

Model: Sarah B

WHO WAS I DESIGNING FOR?

•Female

•In her mid to upper 20’s

•Living in the United States

•1st or 2nd generation woman who holds on to her culture but aims to adapt to the American culture

•City Life as an entrepreneur: Upper Class: She cares about the quality of her clothes

•Outgoing: Wants to be fashionable, but holds on to a modest outlook

COLORS

Color is the most important aspect consumers look at when purchasing clothes. Having colors that work together is crucial.

SILHOUETTE

CONSUMER

A kaftan or caftan is a variant of the robe or tunic, and has been worn in a number of cultures around the world for thousands of years.

After prototyping, I decided that a longer dress-like Kaftan would fit my target consumer well.

Click here to skip to the close-ups.

Inspiration

The inspiration for this Kaftan came from different florals. I particularly chose from the images below. From there, I created a color pallete that reflected the flowers and the season of spring.

Sillouhette

This is the template I first started out with when prototyping the shape of the garment. I decided to keep the garment long because of the target consumer and just sew down the sides.

Breaking Down the Process

I started out by creating a lot of motifs, so that I would have a lot to work with. Here is a look at some of the floral motifs I created using photoshop.